RemoteStar

RemoteStar runs structured AI interviews and hands hiring teams a transcript and a verdict. The product is honest but the marketing surface has to disarm: candidates are nervous, hiring managers are skeptical. Every motion choice was a credibility choice.

The first iteration looked like every other AI-startup site: gradient overload, generated stock, fake testimonials. The team needed something that read as serious without feeling sterile, and that they could keep shipping marketing pages on top of without designer-blocking.

I rebuilt from a small set of Tailwind tokens, a typographic scale, and a Framer Motion variant library. Hero animations are scroll-driven but never block content; section transitions use shared layout IDs so navigation feels physical. The product surface (the live interview screen) gets a quieter palette and tighter motion budget. Calm is the feature.

Page-weight dropped ~38% versus the prior site. The team can compose new marketing pages from the design system without me. Conversion on the candidate-signup flow trends positive month-over-month; the founders kept me on it for nine months.